It’s Been 13 Years Since Disney Purchased Marvel Studios and the Rest is History

Led by Kevin Feige, Marvel Studios just launched the so-called Marvel Cinematic Universe. Paramount acquired distribution for Marvel Studios, which at the time had released only two films. But Iron Man had high hopes for the studio, and the industry knew what Feige had long-term plans for. This led to a deal that changed the course of the entire superhero genre in film.

Thirteen years ago, the Walt Disney Company led by Bob Iger bought Marvel Entertainment for $4 billion. Through the deal, House of Mouse, one of the best deals in the industry at the time, acquired the exclusive copyright to create content based on Marvel Comics characters, and Disney in 2012 the Marvel Studios film for The Avengers became the sole distributor of all.

After The Avengers , Marvel Studios made twenty-three films, completing the full time saga and expanding their horizons by including interconnected comics, TV shows and new Disney+ Originals. There are braces, and many of them are still in use

Disney has become the biggest player in Hollywood, with a huge surplus of cash reserves and market value. From Marvel Entertainment, Disney acquired Lucasfilm and brought Star Wars into its fold. And finally, it recently bought 21st Century Fox, which has developed its library much more than ever before.

In a previous interview with The Old Men and the Three, Bob Iger had this to say about the acquisition of Marvel Studios:

Did I think in my right mind that [Marvel Studios] would provide the kind of value that was being offered? You know, I have to be honest, it exceeded my expectations. At first, it probably shouldn’t have happened. I mean, they [Kevin Feige, Luis D’Esposito, the other creators at Marvel Studios] are so talented that I should have known that if we gave them the resources, they would produce more, and they would produce more . . . . I’ve done it.

Without a doubt, Marvel Studios delivered their numbers, each film was a huge deal, and turned into huge money at the box office. These include Avengers: Infinity War and Avengers: Endgame , both of which crossed $2 billion at the box office, the latter becoming the highest grossing film of all time, a cultural phenomenon spawned by the popularity of Marvel So leave things alone.

Marvel Studios is Only Getting Bigger

Recently, Marvel Studios entered into a lucrative partnership with Sony Pictures Releasing, which allows both studios to produce Spider-Man-centric fan films. The multiverse concept allowed Marvel Studios to expand the Marvel Cinematic Universe with X-Men characters. Additionally, the plans implemented by Kevin Feige make the franchise even more exciting.

Marvel Studios has plans for 2026, with two more Avengers films culminating in the New Multiverse saga. The project up to phase six is ​​already in stages. With theme park attractions equivalent to the Avengers campus, the total return on Disney’s $4 billion investment in Marvel Entertainment is abysmal and could soon exceed $1 billion.

Marvel Studios’ MCU will bring a lot of action and growing popularity to the franchise over the next three years. Now that all of Marvel’s characters aren’t scattered and bundled together under one roof, Disney’s plans are more fruitful than ever.

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