NEW YORK (Associated Press) – A new “patriotic movie video” calling fans during quiet times at the box office for a day costs just $3 as part of tickets to matches at several U.S. theaters will be given in the.
The Film Foundation, the nonprofit arm of the National Association of Theater Owners, has declared Sunday, Sept. 3, National Storytelling Day in more than 3,000 theaters and more than 30,000 screens. Major chains, including AMC and Regal Cinemas, as well as all major film studios are in attendance. Tickets to participating theaters will cost no more than $3 per performance, in all formats.
Labor Day weekend is traditionally considered one of the slowest weekends in theaters. The August holidays this year were especially intense for exhibitors. Cineworld, owner of Regal Cinemas, has signaled a lack of any major new releases in its latest plan to cover Chapter 11 bankruptcy.
But if National Film Day is a success, moviegoers could flood the theaters and potentially bring them back in the fall. Those who purchase tickets before each show will see a selection of upcoming films from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal and Warner Bros.
“After a record-breaking return to theaters this summer, we wanted to do something to celebrate cinema. Let’s do this,” Film Foundation President Jackie Brenneman said in a statement.
More than two years after the pandemic, theaters have rebounded dramatically over the summer, with business returning to pre-pandemic levels. Movies like Top Gun: Maverick, Minions: Rise of Gru, Dr . Strange in the Multiverse of Madness, Jurassic World Dominion, pushed the domestic summer to $3.3 billion in ticket sales through Aug. 21 at the domestic box office, according to data firm comScore. This is about 20% lower than the 2019 total, but broad-based exhibitor expectations have been about 30% lower this year.
Organizers of the National Film Day described the event as a running test of what will be the annual events. The initiative is the first on such a large scale in the United States, although other countries have experimented with cheaper movie tickets on the same day.